The excellent blog 5544

Marketing KPI for Growth Teams: Experiment Throughput and Impact

Growth teams live in a narrow space between curiosity and accountability. You need enough experimentation to learn quickly, but you also need enough discipline to make the learning compound. That is why the best marketing KPI strategy for growth teams rarely centers on a single vanity metric. Instead, it ties together two forces: experiment throughput (how fast you can learn) and experiment impact (how much those learnings move outcomes). A marketing KPI, or more specifi